Instructor
Cognovera
Description
The “Essentials of Entrepreneurship: Thinking & Action” program is designed to equip aspiring entrepreneurs with the mindset, tools, and strategies needed to identify opportunities, develop innovative ideas, and take actionable steps toward building sustainable businesses. Covering entrepreneurial thinking, business models, funding, and execution, this course blends theory with real-world practice to help participants create and pitch their own business ideas confidently.
Curriculum
Week 1 – Foundations of Entrepreneurship
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1
Day 1: Introduction to entrepreneurship – mindset, qualities, and roles of entrepreneurs -
2
Day 2: Understanding types of entrepreneurship (startup, social, corporate, small business)
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3
Day 3: Identifying opportunities and idea generation techniques
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4
Day 4: Evaluating business ideas – feasibility analysis & market needs
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5
Day 5: Entrepreneurial thinking – creativity, innovation, and risk-taking
Week 2 – Business Models & Planning
Week 3 – Building & Managing a Startup
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11
Day 11: Legal basics – company formation, intellectual property, and compliance
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12
Day 12: Product development lifecycle & MVP (Minimum Viable Product)
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13
Day 13: Marketing strategies for startups – digital & offline approaches
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14
Day 14: Building and leading teams – leadership essentials for entrepreneurs
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15
Day 15: Networking, partnerships, and resource mobilization
Week 4 – Funding, Growth & Action
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16
Day 16: Introduction to funding – bootstrapping, angel investors, venture capital
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17
Day 17: Pitching to investors – creating an effective pitch deck
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18
Day 18: Scaling a startup – growth strategies and sustainability
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19
Day 19: Entrepreneurial challenges and failure management
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20
Day 20: Capstone Project – Develop and present a business idea with actionable plan
FAQ
Q1: Do I need a business idea before joining the course?
A: No, you’ll learn techniques to generate, validate, and develop ideas during the program.
Q2: Will this course help me start my own business immediately?
A: Yes, you’ll build a business model and actionable plan by the end of the program.
Q3: Is prior entrepreneurial or business experience required?
A: No, this course is beginner-friendly and designed for anyone interested in entrepreneurship.
Q4: Does the course include investor pitching practice?
A: Yes, you will learn how to prepare a pitch deck and practice presenting your idea.
Q5: Will I get a certificate after completing the course?
A: Yes, a certificate of completion will be awarded upon fulfilling course requirements.
Announcement
Skills You Will Learn in This Course
· Entrepreneurial mindset and opportunity identification
· Business model development and planning
· Market research and customer segmentation
· Startup marketing and growth strategies
· Pitching ideas and securing funding
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